In this interview, Amberflo co-founder and CEO Puneet Gupta joins David Marshall with VMblog for an Expert Interview to share experiences and best practices for enabling and scaling usage-based pricing and PLG, based on his experience as a GM at AWS. Watch the full video on YouTube here.

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Some key highlights from the interview include:

• A background of Amberflo, its founding, and what services we provide
• Lessons learned at AWS such as the framework for innovation, being data-driven, how to scale a usage-based business, and more.
• The value of a usage metering service for teams and functions all throughout a business
• Why usage-based pricing is a natural fit for the cloud computing business model
• Summary of the benefits of usage-based pricing to adoption, growth, churn reduction
• Advice and best practices for companies looking to get started with usage-based pricing today
• How usage-based pricing and product-led growth (PLG) complement each other
• How metering is different from logging, monitoring, and observability

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Watch the full interview here.